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Realtor® or On-site Salesperson?

Deciding on whether to hire a Realtor or your own in-house sales staff to sell your properties is always a difficult decision. Why not enjoy the best of both: the resources of an experienced real estate brokerage and the narrowed focus of an on-site sales team?

This is the vision behind Metro Realty Group’s unique business model, to capitalize on strong Realtor experience and deliver the exceptional service of a dedicated sales staff. With a combined 20 years of experience in the multiple aspects of the real estate field, including planning, design consultation, development, construction, marketing and sales, Metro Realty Group aims to re-invent the way Realtors and developers/builders do business by establishing and adhering to a set of standards by which our partner builders are represented.

THE METRO SOLUTION

The Metro Solution is a partnership between our builder/developer partners and Metro Realty Group.

  • It is designed to increase the builder/developer’s profitability and brand awareness by actively marketing each builder/developer’s project as a separate entity as opposed to the current one-size-fits-all practice.
  • The partnership agreement is between the builder/developer and Metro Realty Group, not an individual agent.
  • Each builder will be assigned an experienced salesperson who will only sell his/her assigned development(s).
  • Builders will be provided with branded weekly traffic reports and leads reports, showing feedback, and a monthly summary of all the above.
  • The Metro Solution provides onsite sales for developments of 10 units or more.
  • HLH, the parent company of MRG, will serve as the warranty company for our builder/developer partner and will complete all warranty work covered in the one-year builder warranty.
  • Punch list and final walk before closing will be conducted by HLH prior to closing, and the buyer orientation will be done by an MRG salesperson at closing.
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    TRADITIONAL METHODS

    In the past, a developer/builder would sign a listing agreement with a specific Realtor at a specific brokerage. The developer/builder’s units would then be thrown into a pool with all of the brokerage’s other listings and be subject to whatever marketing efforts said brokerage had in place – if any. In this system, the builder/developer’s units become little more than lead generators for the brokerage, with the hopes that maybe someone will buy. No significant sales or marketing effort is put forth; the current model is more of a numbers game. When an offer finally comes in, it is usually substantially lower than the asking price and in most cases the builder/developer finds themselves him- or herself negotiating against his own representation. This will not happen with Metro Realty Group.

     
     

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