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Realtor® or On-site Salesperson?

Deciding on whether to hire a Realtor or your own in-house sales staff to sell your properties is always a difficult decision. Why not enjoy the best of both: the resources of an experienced real estate brokerage and the narrowed focus of an on-site sales team?

This is the vision behind Metro Realty Group’s unique business model, to capitalize on strong Realtor experience and deliver the exceptional service of a dedicated sales staff. With a combined 20 years of experience in the multiple aspects of the real estate field, including planning, design consultation, development, construction, marketing and sales, Metro Realty Group aims to re-invent the way Realtors and developers/builders do business by establishing and adhering to a set of standards by which our partner builders are represented.


The Metro Solution is a partnership between our builder/developer partners and Metro Realty Group.

  • It is designed to increase the builder/developer’s profitability and brand awareness by actively marketing each builder/developer’s project as a separate entity as opposed to the current one-size-fits-all practice.
  • The partnership agreement is between the builder/developer and Metro Realty Group, not an individual agent.
  • Each builder will be assigned an experienced salesperson who will only sell his/her assigned development(s).
  • Builders will be provided with branded weekly traffic reports and leads reports, showing feedback, and a monthly summary of all the above.
  • The Metro Solution provides onsite sales for developments of 10 units or more.
  • HLH, the parent company of MRG, will serve as the warranty company for our builder/developer partner and will complete all warranty work covered in the one-year builder warranty.
  • Punch list and final walk before closing will be conducted by HLH prior to closing, and the buyer orientation will be done by an MRG salesperson at closing.


    In the past, a developer/builder would sign a listing agreement with a specific Realtor at a specific brokerage. The developer/builder’s units would then be thrown into a pool with all of the brokerage’s other listings and be subject to whatever marketing efforts said brokerage had in place – if any. In this system, the builder/developer’s units become little more than lead generators for the brokerage, with the hopes that maybe someone will buy. No significant sales or marketing effort is put forth; the current model is more of a numbers game. When an offer finally comes in, it is usually substantially lower than the asking price and in most cases the builder/developer finds themselves him- or herself negotiating against his own representation. This will not happen with Metro Realty Group.


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